Many of our clients turn to us for assistance in a common area: website updates and redesigns.
Creating a successful website entails meticulous planning to optimise both the user interface (UI) and site navigation, ultimately providing users with the best possible user experience (UX). A positive user experience is fundamentally linked to increased traffic and enhanced search visibility, aiming to boost conversions and/or research outcomes. Elevating traffic and visibility, ideally leading to conversions, remains the primary motivation for investing in a website upgrade.
Why Consider an Update?
- Visual Aesthetics: Design and technology trends evolve continuously. A website that aligns its brand and appearance with contemporary trends conveys professionalism and fosters trust among users. A prime example of a transformative design trend is the emphasis on responsive design, ensuring compatibility with mobile and tablet devices. For a comprehensive exploration of responsive design's benefits, refer to "The Importance of Responsive Design."
- Enhanced Website Visibility: Google and other search engines constantly revise search engine algorithms, but the algorithm always prioritises websites that embrace responsive design principles are performant and accessible. Mobile searches have outpaced traditional desktop searches, with a significant portion of users accessing websites via mobile devices. Responsive design is no longer a choice but a necessity for maintaining website visibility.
- Improved User Experience: A layout that minimizes user frustration, making it easy for visitors to find information or navigate to their desired pages, constitutes a superior user experience. A subpar user experience can deter traffic and potential sales. Furthermore, a positive user experience entails designing the website to be accessible to visually impaired and handicapped users.
- Technological Advancements: Technology evolves at an exponential pace, including hardware. This evolution profoundly affects the online landscape. For instance, Flash, which once dominated websites less than a decade ago, lost favour due to non-support from Apple devices. Similarly, internet speeds have dramatically increased since the dial-up era, enabling the delivery of richer and more complex content at a lower cost.
Certainly, factors like cost will influence your decision-making process. Some clients may not require a complete overhaul but rather a responsive design enhancement, performance and or security review. At Netfront, we collaborate closely with clients to devise solutions that align with their unique needs and objectives. Contact us to explore how we can assist you in achieving your goals.
